If you’re opening a new business or you have an existing business that needs a little boost, then attracting customers is a good place to start. Once you’ve identified your target market, it’s time to get creative and draw them in, help them to understand what you’re offering and make your business stand out from the rest.
But how can you do that? Carry on reading for our top tips on attracting new customers.
Social media
Most people are on social media, in fact, it’s one of the best ways of connecting with people both locally and further afield. Set up an Instagram, Facebook and Twitter page for your business as this will make it easier for people to interact with you. Choose an appropriate platform for your business, if you’re a restaurant or cafe, for example, then Instagram could be perfect for showing off your latest creations. Customers who pass by your shopfront will be able to search for you on social media and see what you have to offer before coming in, and posts can be easily shared between friends, potentially drumming up even more customers for you in a snowball effect.
Discounts
With any group of customers you attract, you want them to be loyal. But if your business is new, you need to convince your customers that it’s worth visiting again. Why not create an opening offer such as discounts, freebies or loyalty scheme that rewards repeat customers? Everybody loves a discount, and by lowering prices, this could have a big return as you can gain a whole new group of customers. More often than not, people don’t want to invest a lot of money on something they’ve never tried so this is a great way of getting their attention. Free drinks on arrival, two for one on meals and discount vouchers are just some of the ways you can do so.
Events
What’s better than a fun event to kickstart a new business venture or revive an old one? Depending on your business, your event could include a dj, tasters, discounts, free trials and other fun activities that people can get involved in. Make sure you’re there too! Restaurants, salons, bars for example, will feel better connected to the community if the owner is present and talking to the locals. And speaking of locals, why not use other small businesses to help host your event? Advertise on social media, make leaflets and get set for a productive day that will help your business shine.
To make a business successful, you need to ensure that your finances are looked after properly. Understand the highs and lows of your business by investing in the services of an accountant from Barron & Co, based in Birmingham. Our team are on hand to help businesses stay on top of their finances, so they can prosper well into the future. Get in touch today for more information.